20 Minutes

Redesign of the 20 Min­utes news­pa­per. The visu­al approach plays on the orig­i­nal con­cept of the news­pa­per, the notion of time, here used in an alarm­ing way (movie images in rela­tion to the sub­ject of the arti­cle). The images of the arti­cles are divert­ed to offer a fil­mog­ra­phy relat­ed to the titles of the absurd edi­to­r­i­al line. Adver­tis­ing slo­gans with mul­ti­ple typog­ra­phy replace clas­sic news­pa­per adver­tis­ing. It was very chal­leng­ing to use a dig­i­tal font sim­i­lar to the 20 Min­utes logotype.